Watch our on-demand webinar as part of the FACTS Education Solutions Online Instruction series featuring Scott Higdon, coordinator of marketing and enrollment, and Ryan Halverson, assistant superintendent for the Archdiocese of Los Angeles, Department of Catholic Schools.

How do you, not only retain, but continue enrolling students during the current school closure period? You need to think differently and creatively. In this presentation, “Pivoting Your Marketing Strategy: Admissions, Retention, and Enrollment During a Prolonged School Closure,” we will discuss different strategies for promoting your school digitally and how to shift your image to present distance learning — not as a weakness, but a strength.

Scott Higdon is the coordinator of marketing and enrollment for the Archdiocese of Los Angeles Department of Catholic Schools. In his current role, he helps schools improve their enrollment efforts as well as manages overall Department of Catholic School marketing. Previously, Scott was director of admissions at St. Sebastian School in West Los Angeles, helping the school grow from under 90 students to 150 in four years. He has a degree in marketing from Xavier University and a masters in education from Loyola Marymount University. Scott currently resides in North Hollywood, CA quarantined with a mischievous cat named Lyanna and all the time he needs to finally learn Spanish.

Ryan Halverson is an assistant superintendent for the Archdiocese of Los Angeles, Department of Catholic Schools. Ryan works directly with school leaders across Los Angeles in the areas of finance, marketing, and development. Ryan has been in education for over 15 years as a teacher, coach, and principal before entering his current role. Ryan holds a masters in education administration from Cal State Northridge and a masters in education. He currently resides in Northridge, CA with his wife (a fellow educator) and their three children.