Product Category
Giving
Prepare for NCEA’s Day of Giving
The Many Gifts, One Nation: A Day of Giving to Catholic Schools portal is now open for customization! Catholic schools and dioceses may opt-in to create a customized appeal page through January 17, 2020. Once you have customized your page,
Continue Reading →
5 Giving Tuesday Tips for the Busy Professional
Does it feel like #GivingTuesday snuck up on you this year? No worries, we’ll help you look like you’ve been carefully planning for months. If you’re new to nonprofit fundraising, #GivingTuesday is a recent development in the last couple of
Continue Reading →
Build a K-12 Marketing Strategy That Works
What Is Customer Journey Mapping? In a true marketing sense, customer journey mapping involves visually “mapping” every interaction a customer has with an organization. The goal is to identify the most important touch points, analyze interactions, and identify ways to
Continue Reading →
Addressing the M Word
Gain insight on what the millennial generation needs before they’ll engage with your school’s needs. “How do you get millennial donors and alumni to actually participate? Not just give, but also participate?” It’s a fair question, and one I get
Continue Reading →
Six Strategies to Modernize and Increase Alumni Giving
I often hear fundraising professionals say that they don’t need to promote online giving because their donors are mostly senior citizens. But research shows a different story. In a 2014 Dunham+Company study, 59 percent of donors 66 years old or
Continue Reading →
Tell Your Story and Tell It Well: How to Write an Effective Appeal
The biggest secret about good donor communications is that there is no secret. Doing it well — seeing greater donor engagement and retention — is not a 62-point strategic plan. The best fundraising appeals have commonalties and they are attainable
Continue Reading →