In early May, the FACTS Marketing Team joined our larger Nelnet Business Services (NBS) Marketing Team for our annual conference, THRIVE, in Lincoln, NE. With a hybrid team of associates gathering from across the country, the group concentrated on fostering alignment, acquiring new knowledge, and strengthening relationships among team members.

Getting Down to Business

Topics that were covered included:

  • NBS Marketing strategic initiatives
  • FACTS customer communities, their unique challenges, and how we are currently positioned in the market
  • Identification of the StoryBrand model and how it can enhance our business’s marketing and messaging
  • ChatGPT, AI challenges, and ways to experiment with it to enhance certain tasks
  • Salesforce CRM and its key features that can boost efficiency and utilization

On the final day of the conference, keynote speaker Evan Roth delivered highly valuable lessons on the art of giving and receiving feedback. Through discussion and engaging with each other in breakout sessions, it was great to have associates from across our teams listen and learn from one another.

Giving Back to Lincoln

Afterward, the group participated in various activities with middle school students, including sports, arts, and crafts, at Park Middle School, through a volunteer partnership with the Lincoln Boys & Girls Club. The experience was both fun and meaningful for everyone involved.



A special moment during the conference was the award ceremony, where NBS Marketing announced the recipients of the Thrive Award and Thrive Community Award. These accolades recognize team members within NBS Marketing and across Nelnet who exemplify our vision of “Together. We build thriving communities.”

thrive award winners

The recipients of 2023 Thrive Awards were Larissa Epp, Graphic Designer, and Jennifer Elliott, Marketing Automation Team Lead.

The 2023 Thrive Community Award 2023 winners were Grant Rogers, Senior Video Designer at Nelnet Corporate Communications, and Dan Samson, Document Services Specialist at Nelnet Diversified Services.

NBS Marketing congratulates the winners of these awards for their exceptional contributions and looks forward to harnessing the momentum generated during the conference to help us all continue to THRIVE throughout the remainder of 2023.

The FACTS Marketing team is looking forward to taking action on many of the topics discussed at this event and can’t wait for next year’s THRIVE!