Need some ideas for what kinds of Instagram videos to post to your profile or to your stories? Here are some ways to get started using Instagram video as a promotional tool for your school:

  • Do short interviews with teachers about what they’re most excited for this school year.
  • Record classroom tours.
  • Do 15 second book reviews featuring students of various ages.
  • Upload footage from sports events, music concerts, drama performances, and more!
  • Do a Homework Help Tip of the day.
  • Record parent testimonials. (“What is your favorite thing about our school?”)
  • Tape events unique to your school. Do you have a really great fundraiser? An awesome student-led event? Highlight what makes your school stand out!
  • Record sports team athletic drills or music group practices using Boomerang.
  • Do a weekly Ask the Principal segment.
  • Ask students to explain in two or three words why prospective students should consider attending their school.