Admissions teams face a constant challenge: keeping up with frequent, repetitive emails to prospective families. From reminders about incomplete applications to nurturing new inquiries, manual outreach can be time-consuming and prone to errors. That’s why we’re so excited to announce the new Inquiry Email Series feature coming to FACTS Application and Enrollment!
This exciting new feature launches October 31 and is designed to help schools nurture early interest automatically, engaging families without hours of work for your team. Keep reading to learn more!
What is the Inquiry Email Series Feature?
Part of our Email Series Manager, the Inquiry Email Series feature streamlines the process of sending admissions emails. Schools can set up a series of emails triggered by specific actions within Email Series Manager, such as starting an application, failing to submit an enrollment packet, or simply expressing interest through an inquiry form. This approach mirrors marketing automation platforms like HubSpot.
Think of it as your built-in admissions assistant: sending reminders, sharing curated school highlights tailored to students’ interests, or guiding parents to complete the next step.
You can schedule messages based on when a family first inquires (“Send two days after inquiry,” “Follow up in a week,” etc.), and every message in the series will deploy automatically, so your staff can focus on personal connections instead of inbox monitoring.
What Segmentation Options Does It Offer?
Not every prospective family needs the same message. With flexible filters, you can target specific audiences by grade level, school division, language, or even student interests or answers to specific questions asked on your inquiry form. Create unique series for middle school vs. high school families or craft messages in Spanish or English. Emails can even be routed to relevant staff for added personalization, allowing, for example, an athletic director to reach out directly to potential student athletes.
What is the Family Experience Like?
Parents enter the email series by submitting an inquiry form, instantly receiving relevant communications. Every email includes a clear unsubscribe link, ensuring compliance and giving families control over their inbox. The platform is optimized for mobile, too, with simple formatting that resizes for any device so families can stay up to date on the go.
Not only do emails help keep families on track, but they can also offer resources or one-on-one help with any part of the application process that may be holding them up. Most importantly, however, these emails help families feel a personal touch from your school and remind them that their student isn’t just a number to you.
Coming Soon!
We’re excited to bring this feature to schools like yours very soon and help simplify your workflow and elevate family engagement from the very first inquiry.
Stay tuned for the launch and check out our interactive demo to see the Inquiry Email Series in action!
