Elevate 2022 Preview: Top Sessions for K-12 Advancement & Marketing Professionals

Elevate 2022 will be here before you know it – and it’s time to start planning your experience! With over 100 sessions to choose from, however, we know it can be challenging to decide where exactly to spend your day. That’s why we’ve been compiling our top picks throughout our Elevate Session Preview series, with previous installments on the best sessions for business managers and enrollment managers.

Today we’re sharing our top sessions for K-12 Advancement & Marketing Professionals! Whether you make all these presentations or just a handful, we know you’ll leave with tons of new information to share with your school. We can’t wait to see you there!

Growing Support Through Recurring Gifts – by Randy Hawthorne, FACTS Giving Product Manager at FACTS

Building a predictable revenue stream is important to your organization. This frees you to focus on other fundraising efforts, knowing you don’t have to chase pledges and worry about relying on “the usual” months to reach your fundraising goals. In this session, you’ll learn how to build compelling campaigns for your recurring gift program to strengthen relationships and ultimately increase lifetime value of your donors.

There’s Only Me! Running an Advancement Office of One – by Lee-Ann Pepicelli-Murray, K-12 Technical Sales Engineer at FACTS

So, you’re a department of one and are juggling advancement, communications, social media, parent & alumni relations, your website, and more. Since you don’t have more hours in the day than anyone else, join us for some pro-tips on how to make all this work possible. We will talk about best practices, automation, and some tips to reach your goals and still have a little time for family and sleep!

Building Social Capital to Grow Your Network – by Randy Hawthorne, FACTS Giving Product Manager at FACTS

Having a rivaled human network, Randy will share with you some pro-tips to cultivate yours, even if you claim to be an introvert. In this hands-on workshop, you’ll gain clarity on how you present yourself, set goals for why you would want to grow your network, and learn network-expanding tools.

Tell the Story, Launch a School – by Dan Rogers, Partner at Mission by Design

Catholic schools are failing because they don’t convey value – they assume an audience, and ultimately, success. We’ll share the process we used to launch a new school from the ground up – raising $20M with a video a dream – and how you can too.

Getting Started on Capital Campaigns – by Lee-Ann Pepicelli-Murray, K-12 Technical Sales Engineer at FACTS

Are you thinking you are ready to take the next big step and start a Capital Campaign? Make sure you are set up for success – learn more about what you need to have in place before you even start thinking about kicking off a project, and what the first few steps will be. We will talk through preparation, best practices, and the four phases of a successful capital campaign.

The Marketing Jumpstart – by Kurt Lewis, Consultant at Education Marketing Solutions

This action-packed hour of techniques, tips, and tricks will kick your marketing efforts into high gear! Kurt Lewis provides practical advice on topics including value propositions, parent ambassadors, websites, and financial aid.

Effective Marketing Strategies to Reach Prospective Parents – by Dr. Rick Newberry, President at Enrollment Catalyst

Is your school the best kept secret in your community? Are you effectively reaching prospective parents for your admissions pipeline? During this workshop, we will discuss effective marketing strategies that you can implement to reach prospective parents. From word-of-mouth to online marketing strategies, you will learn the most effective strategies to generate interest in your school.

Next Level Web Strategies – by Kurt Lewis, Consultant at Education Marketing Solutions

Your online presence gives a prospective parent their first – and sometimes only – impression of your school. Kurt Lewis shares tried and tested best practices for school websites, high-impact social media posts, and paid online advertising.

Make sure you don’t miss these – and dozens of other exciting sessions – by registering for Elevate 2022 here and joining us this July 11-14 in Dallas!

For more information on sessions and speakers, view the Elevate 2022 Agenda.