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Coaching Topic Topic
Enrollment Management & Marketing
A leader and organization that excels in non-public school enrollment management and marketing effectively communicates the vision, mission, values, successes and challenges of the school, has a firm grasp on enrollment data and trends, and uses multiple methods to reach, retain, and recruit targeted audiences. Coaches are able to support tasks including collecting and organizing enrollment data, setting and tracking retention and recruitment goals and developing a marketing plan (targets, strategies, timeline) that includes a coherent brand reinforced across virtual and in-person storefronts, including print, digital and in-person communications.