Why Do Parents Choose Private Schools? How to Read the Data, Improve School Marketing, and Build Your Funnel

Room W194A

Why do parents choose your school? And why might they choose a competitor school over yours? In this session, we’ll take a look at studies that break down the private education decision process and discuss how research has identified parent types that are more likely to enroll at private institutions. We’ll also show how to create targeted marketing campaigns to parents in your community to increase the health of your admissions funnel.