Product Category
Fundraising
Evolving to Serve Those in Need
Tips to help your school and families have a better experience with your financial aid program The financial aid application process continues to evolve — we’ve seen this happen with the transition from paper to online applications. It’s safe to…
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Six Strategies to Modernize and Increase Alumni Giving
I often hear fundraising professionals say that they don’t need to promote online giving because their donors are mostly senior citizens. But research shows a different story. In a 2014 Dunham+Company study, 59 percent of donors 66 years old or…
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Four Recruitment Tips for Parents
Parents are advocates for their child’s K-12 private school. They believe in your school’s teachers, values, and quality of education. So how can you help them promote your school to other families? There are four easy things they can do…
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Life Hack: When the Enrollment/Marketing Team is Just You
While some schools may have an entire team focused on enrollment or marketing, many institutions lack the resources to staff a multi-personnel enrollment, marketing, or admissions office. So, if your team consists of one person (maybe that person is you!),…
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One School, One Mission, One Solution
The Archdiocese of Boston saw the need to unite the thriving K-8 Saint Agnes School with Arlington Catholic High School to create a seamless experience for families in the community. The transition into a single school entity created a new…
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Tell Your Story and Tell It Well: How to Write an Effective Appeal
The biggest secret about good donor communications is that there is no secret. Doing it well — seeing greater donor engagement and retention — is not a 62-point strategic plan. The best fundraising appeals have commonalties and they are attainable…
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