Preparing for Alumni Weekend: How to Maximize Constituent Engagement and Fundraising
For private schools, and especially K-12 or 9-12 institutions, alumni weekend events are unique opportunities to leverage in-person connections into long-term relationships that can pay dividends. Whether you’re looking for volunteers, more constituent engagement year-round, or greater fundraising power, alumni
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Empowering Students to Engage Alumni on Social Media
How do we cut through the noise on social media to engage with alumni in a way that moves that needle for our private schools? A “me/also me” meme may be the answer for your school. The meme has been
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Prepare for NCEA’s Day of Giving
The Many Gifts, One Nation: A Day of Giving to Catholic Schools portal is now open for customization! Catholic schools and dioceses may opt-in to create a customized appeal page through January 17, 2020. Once you have customized your page,
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5 Giving Tuesday Tips for the Busy Professional
Does it feel like #GivingTuesday snuck up on you this year? No worries, we’ll help you look like you’ve been carefully planning for months. If you’re new to nonprofit fundraising, #GivingTuesday is a recent development in the last couple of
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Build a K-12 Marketing Strategy That Works
What Is Customer Journey Mapping? In a true marketing sense, customer journey mapping involves visually “mapping” every interaction a customer has with an organization. The goal is to identify the most important touch points, analyze interactions, and identify ways to
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Addressing the M Word
Gain insight on what the millennial generation needs before they’ll engage with your school’s needs. “How do you get millennial donors and alumni to actually participate? Not just give, but also participate?” It’s a fair question, and one I get
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Six Strategies to Modernize and Increase Alumni Giving
I often hear fundraising professionals say that they don’t need to promote online giving because their donors are mostly senior citizens. But research shows a different story. In a 2014 Dunham+Company study, 59 percent of donors 66 years old or
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Four Recruitment Tips for Parents
Parents are advocates for their child’s K-12 private school. They believe in your school’s teachers, values, and quality of education. So how can you help them promote your school to other families? There are four easy things they can do
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