Jaclyn Day

Jaclyn Day

Product Marketing Manager

Jaclyn Day is the Product Marketing Manager for FACTS and speaks regularly at industry events about school sustainability and enrollment/marketing practices in K-12 schools.

10 Tips to Market to Millennials

Millennials are many things — informal, technology-oriented, the scapegoat for grandparents’ societal rants. However you perceive millennials, their sheer number (they are America’s largest, living adult generation) means they are a key marketing audience for your school. The millennial cohort…
Continue Reading →

Administration Admissions Enrollment & Communication Website Design
Communication and Advancement

Cornerstone Christian Academy’s Successful Communications Strategy and Virtual Learning Plan

Cornerstone Christian Academy in Sugarland, TX, prides itself on enriched academics, stimulating activities and programs, and equipping students with spiritual guidance for a lifetime. The independent, Christian school offers grades K-8 and has 311 students enrolled. Cornerstone Christian Academy was…
Continue Reading →

Administration Enrollment & Communication Financial Management LMS SIS
Classroom Experience Communication and Advancement COVID-19 Resources School Operations

FACTS School Marketing & Strategic Growth Summer Webinar Series

School is out, but the important lessons have just begun. Kickstart your professional development this summer and be prepared for the new normal the fall semester brings. FACTS’ summer webinar series equips you with the knowledge and tools to market…
Continue Reading →

Administration Admissions Enrollment & Communication Online teaching Professional Development SIS
Communication and Advancement COVID-19 Resources School Operations

Communicating During COVID-19: Central Arkansas Christian Schools’ Outreach and Distance Learning Strategies

When COVID-19 began sweeping across the United States in early March, many schools experienced a similar timeline of temporary closures and initial tentative planning, which then turned into full-scale emergency planning and an immediate switch to fully-remote instruction. Central Arkansas…
Continue Reading →

Administration Enrollment & Communication Financial Management LMS SIS
Classroom Experience Communication and Advancement COVID-19 Resources School Operations

Campus Closure Checklist

As a result of the COVID-19 (coronavirus) crisis, schools are closing temporarily at an unprecedented rate to help flatten the curve and slow the spread of the virus in their communities. We provided a Campus Closure Checklist to FACTS SIS…
Continue Reading →

Administration LMS Online teaching Professional Development
Classroom Experience Communication and Advancement COVID-19 Resources School Operations

Communicating with K-12 Families Online

Your Website is Not for Current Parents: Choosing the Right Communication Channels for Private K-12 Schools One of the first exercises you’re asked to do when you start a website redesign project is to list the audiences you’ll be trying…
Continue Reading →

Website Design
Communication and Advancement School Operations

Preparing for Alumni Weekend: How to Maximize Constituent Engagement and Fundraising

For private schools, and especially K-12 or 9-12 institutions, alumni weekend events are unique opportunities to leverage in-person connections into long-term relationships that can pay dividends. Whether you’re looking for volunteers, more constituent engagement year-round, or greater fundraising power, alumni…
Continue Reading →

Fundraising Giving
Communication and Advancement

How Enrollment Management is Shifting in the Modern Admissions Office

For many years, the gold standard in school admissions offices was to have a well-defined and universal tier of admissions professionals. Most schools, no matter whether they were independent, faith-based, or otherwise affiliated, followed this same model. The director of…
Continue Reading →

Administration
School Operations

Addressing the M Word

Gain insight on what the millennial generation needs before they’ll engage with your school’s needs. “How do you get millennial donors and alumni to actually participate? Not just give, but also participate?” It’s a fair question, and one I get…
Continue Reading →

Enrollment & Communication Fundraising Giving Website Design
Communication and Advancement

SEO Tips for Schools

Improving your school’s SEO (search engine optimization) results requires good content and effective links. (And we don’t need to tell you how important it is for your school to be found in Google search results!) The trick to SEO is…
Continue Reading →

Website Design
School Operations

One School, One Mission, One Solution

The Archdiocese of Boston saw the need to unite the thriving K-8 Saint Agnes School with Arlington Catholic High School to create a seamless experience for families in the community. The transition into a single school entity created a new…
Continue Reading →

Administration Financial Management Fundraising SIS Tuition Management
Communication and Advancement School Operations

Marketing Your Summer Camp Program (And Your School!)

If you live in certain colder parts of the United States, it may be painful to start thinking about anything related to warmth and sunshine, but many families begin their summer camp search months before school is out. It’s important…
Continue Reading →

Communication and Advancement